A blog for Market Intelligence teams overwhelmed with requests for analysis. The driver of this is both the increasing demands of organisations dealing with disruptions, plus the sheer volume of content that is being produced. This article focuses on the positive side – how can MI teams deliver more to their stakeholders, whilst also leveraging a broader set of content to do it.
Market Intelligence is Business Critical
The MI team remit is wide covering everything from competitors, technologies, key accounts, territories, industries and regulations, for both short-term tactical needs, to long-term strategic horizon scanning. Meaning analysts are pulled between prepping teams for upcoming meetings, educating stakeholders on emerging topics, providing the board with sector-specific developments, or delving into regulatory changes. The task list rarely stops growing.
On top of this stakeholders are raising the bar, expecting more, and their requests are unceasing and increasingly complex. The variety and diversity of information sought are broader than ever before. Market Intelligence teams can add to business growth and reduce business risk – but it is getting harder due to Information Overload.
Everyone is Wrestling with Information Overload
In a world where information multiplies exponentially, the potential for analysis is limitless. The surge in data is transforming businesses, driving research breakthroughs, and reshaping society. Old-school research methods are struggling to stay relevant due to the volume of new data; and the demand for rich, diverse insights is skyrocketing, piling on the pressure to deliver faster, sharper, and with fewer resources. It’s a high-stakes game where speed and efficiency are paramount. MI teams whose research process is a search engine and huge reading list are missing out.
If you’re an MI Analyst, this narrative is likely to be the story of your life. Picture this: a browser cluttered with tabs, hours poured over research, and your inbox overflowing with alerts, emails, and newsletters – most of which you delete anyway. For Market Intelligence, it’s more than just a challenge— it’s also a golden opportunity. The question is: How do you manage this information and turn it into your strategic advantage?
Tapping into the Oceans of Information
The information explosion is not going to recede. However, by embracing the right tools and technology, MI teams can unearth new value. Three areas of particular interest should be the Deep Web, Unstructured Data and Large Language Models. Market intelligence leaders who ignore these three trends are missing out on a short-term strategic advantage, that will soon become industry standard.
The Deep Web
Beneath the surface of the internet lies the Deep Web, an immense, largely untapped reservoir of information. The Deep Web covers a significant portion of the internet, making up roughly 90%. The Deep Web’s potential to revolutionise Market Intelligence is immense, offering insights that are more comprehensive and arguably less biased than those gleaned from conventional sources, such as search engines. This vast, hidden ocean, is estimated at 150 trillion gigabytes, with 90% created in the last two years, and doubling every 18 months.
It holds an incomprehensible wealth of knowledge. Information sources include gold-standard news, academic papers and expert opinion blogs. Unfortunately, the Deep Web is often viewed as a chasm of noisy and untrustworthy data. Or worse, is mistakenly associated with the dark web.
With 86% of Knowledge Workers not currently using the Deep Web, it’s an opportunity for competitive advantage for MI teams able to effectively access and use it.
Unstructured Data
In the world of data, not all bytes are born equal. They fall into two categories: structured and unstructured. This classification plays a vital role in shaping how data is gathered, handled, and showcased.
The importance of unstructured data lies in the hidden intelligence within vast volumes of documents and presentations that are often difficult to access and comprehend, both within large organisations’ internal proprietary data and external public data sources. Leveraging machine analysis upon unstructured data can unlock valuable insights and opportunities for informed decision-making by rapidly processing and understanding this data.
Large Language Models
AI is a transformative technology for MI teams, enabling them to automate repeating processes, reduce reading time and produce more insights with less effort. ChatGPT is just the first layer. Advanced AI tools are now available that scrape the Deep Web, searching for specific insights, configured to organisational insights. Helping analysts save hundreds of hours and driving improved outputs.
An AI Platform designed for Market Intelligence Teams
AMPLYFI stands at the vanguard of this new era, committed to democratising intelligence, by empowering MI teams to navigate an increasingly complex world of information with efficacy and insight.
We focus not just on how can we unlock more information for MI teams to better perform their tasks and to harness the power of that information. But we’re also interested in democratising elements so that MI teams can focus on the added value parts of their role. This means that sales, leadership and risk teams can do the more basic administrative roles – allowing MI teams to refocus their skills on high-level strategic initiatives.
By leveraging advanced AI and Deep Web analytics, AMPLYFI is not just addressing the current challenges faced by MI teams but is also shaping the future of Market Intelligence.
By revolutionising how information is gathered and accessed within organisations. We aim to drastically shorten the time to insight and use AI to elevate knowledge sourcing from a rudimentary ‘hunter-gatherer’ approach to a new, more sophisticated era.
The journey of Market Intelligence is one of constant evolution and adaptation. The partnership of MI teams with trailblazers like AMPLYFI represents a pivotal step towards not just managing but mastering the deluge of data in the information age. As we embrace these changes, the future of Market Intelligence looks not only promising but also indispensable in carving out competitive advantages in an increasingly data-driven world.
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