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AMPLYFI closes funding round to ‘democratise intelligence’ 

By September 6, 2023No Comments
Paul Teather, AMPLYFI CEO

AMPLYFI, the AI-powered market intelligence platform, has closed a significant funding round to unlock knowledge capital through a powerful combination of machine learning and generative AI.

The funds, from Innovation Investment Capital (IIC), will support AMPLYFI to continue its international expansion and further develop its market-leading technology. AMPLYFI delivers businesses unique insights by connecting structured and unstructured data at scale to uncover previously hidden links, trends and opportunities. It does so by summarising huge volumes of data sourced from millions of documents a day including company websites, news, RSS feeds and scientific papers.

AMPLYFI’s platform combines customisable interests and machine learning to surface the most relevant insights for the user, while using generative AI to provide access to information at speed. This empowers businesses to make global market, sales and risk decisions.

“We are passionate about democratising intelligence,” said Paul Teather, CEO at AMPLYFI. “It’s widely acknowledged that there is more information out there than can ever possibly be consumed, so we do the heavy lifting and provide individuals with the tailored insights they need to make the best possible decisions.”

He added: “We are thrilled that IIC is attracted to AMPLYFI. This investment is a crucial milestone for the business as we look to put our technology in the hands of many more users.”

Primarily used by sales, market intelligence and risk teams, AMPLYFI has already built an impressive client list spanning national defence departments, global pharmaceutical giants and financial institutions.

“It’s widely acknowledged that there is more information out there than can ever possibly be consumed, so we do the heavy lifting and provide individuals with the tailored insights they need to make the best possible decisions.”

Paul Teather,CEO at AMPLYFI

AMPLYFI is the first IIC investment, having launched with an initial £50 million from Cardiff Capital Region (CCR) to invest long-term capital in sustainable growth opportunities. The fund’s General Partner is Capricorn Fund Managers (CFM), which is responsible for managing the fund and the overall portfolio risk management, with PwC supporting CFM in advisory matters and operational services, including investment research and sourcing.

Rhys Thomas, Chief Operating Officer of CCR, commented: “The AMPLYFI investment aligns with our mandate of backing innovative businesses in many different sectors, encouraging new jobs and good growth across the region.”

Rob Asplin, PwC Partner, said: “As we supported CFM, what stood out throughout our discussions and process with AMPLYFI was the strength of the management team, the rapidly growing generative AI market and AMPLYFI’s existing blue-chip customer base.” 

Lynda Stoelker, Chief Operating Officer at Capricorn Fund Managers and Chair of the IIC Investment Committee, added: “AMPLYFI, as IIC’s first investment, sets a high bar for innovation and we are delighted to be part of their journey.”


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Further information


AMPLYFI is a technology company that leverages artificial intelligence and machine-driven content analysis to generate automated market insights. It provides actionable data to empower organisations with better decision-making across sales, marketing, and strategy. 


The Cardiff Capital Region is transforming the economy and business landscape of Wales’s most populous region, through a £1.2 billion City Deal investment fund dedicated to driving Good Growth and sustainable success across the SME economy and communities of Southeast Wales. We champion ambition across the ten unitary authorities which have come together to help create inclusive prosperity in our Region – focusing on the four strategic goals of innovation, sustainability, inclusivity and connectivity.

Capricorn Fund Managers

Capricorn Fund Managers is an investment manager regulated by the Financial Conduct Authority. It has been appointed as the Alternative Investment Fund Manager to provide portfolio and risk management services to IIC.


PwC is one of the world’s foremost professional service firms and has been appointed to support CFM in the set up and launch of the IIC and to handle the sourcing of investment, screening and reviewing potential investee companies. Post-investment, PwC will support CFM in monitoring the performance of the portfolio over the life of its various investments and portfolio growth.