We help organisations make better decisions, so they can change with conviction.

Businesses survive on the quality, depth and speed of information.

But there is a problem: the advent of the internet has made data fragmented, hard to find and almost impossible to interpret. We founded AMPLYFI to change the rules of business intelligence.

Our story.

AMPLYFI was founded in 2015 by Chris Ganje & Ian Jones, two strategists at BP, after struggling to extract beneficial insight from the same data & opinions everyone else consumed. They decided that building a machine capable of “reading & analysing the internet” was the key. So they set about building a team capable of creating the worlds first Insights Automation Platform.

Since that day, AMPLYFI has expanded rapidly across Europe, the US and Asia, raising millions in VC, acquiring rival services and attracting over 50 PhDs, engineers and team members to service dozens of blue-chip clients. AMPLYFIs Insights Automation Platform can “read & analyse” millions of documents a day, powering thousands of decisions though even the most disruptive market conditions.

What we believe.

We don't accept the way things are.

We believe there is more to be learnt from data. We empower people to look where they previously couldn’t.

We are better, faster and add more value.

We provide new insights at ten times the speed and a fraction of the cost of traditional methods.

We are pioneers.

We are leading the way in data sourcing, machine-driven analysis and Business Intelligence 4.0.

Do you share our vision for deeper understanding?