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Powering C-Suite Insights at Deloitte

The Deloitte Research team uses AMPLYFI’s AI to reduce their time to insights from days to hours for everything from ad-hoc executive briefings to regular research tasks

For over 175 years, Deloitte, a global leader in professional services, has offered a wide array of services, including audit and assurance, tax and legal, consulting, financial advisory, and risk advisory. With a vast client base encompassing nearly 90% of the Fortune Global 500® and thousands of private companies, Deloitte operates in more than 150 countries and territories.

“The integration of AMPLYFI’s AI-powered market intelligence platform has supercharged our team's workstreams, enhancing the quality of our outputs in shorter timeframes."

Vikas Maturi, Team Lead - Research & Insights, Deloitte


Good understanding is the root of good consulting – something the Deloitte Research team underpins globally, from C-Suite briefings to day-to-day customer engagements. 

This means the team is constantly pulled in different directions whilst maintaining a rigorous standard of work for a wide range of stakeholders. Across the year, the team service: 

  • Thousands of individual requests for insight 
  • Ranging across critical accounts, competitors, regulation, innovation… and more 
  • With time frames ranging from “as soon as possible” to next month


Working with Deloitte Research, AMPLYFI deployed AI-powered software and expert support services.

Training the team to carry out robust content harvesting, leveraging Machine Learning powered filters and building continuously updating feeds of insights from a Machine Analyst focused on their topics of interest.

This included: 

  • Harvesting hundreds of thousands of documents 
  • Generating thousands of unique signals from the content
  • Summarising this into hundreds of automated insights & reports


Using AMPLYFI, the Deloitte Research team reduced manual research time on C-Suite reports from two days to just a few hours – without compromising quality.

On top of this, the insights feeds enable the team to stay up to date with critical information across key customers, competitors, regulations and topics. In summary, Deloitte have used AMPLYFI’s AI Market Intelligence platform to: 

  • Reduce research tasks from days to hours and be responsive to stakeholder requests 
  • Provide insights that enable a more proactive approach to market change 
  • Deepen understanding of key topics and drive better decisions whilst positioning as a leading authority

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