Webinar Replay:

Originally broadcast: Thursday 6 February 2025. 

95% of decision-makers believe better access to information would improve their decisions. Yet in a world where AI intelligence tools are becoming standard, the strategic questions for leaders have fundamentally shifted. This executive briefing cuts through the AI hype to explore the core challenges reshaping intelligence work in 2025 and how leading organisations are transforming improved efficiency into a genuine competitive advantage.

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Key Trends Reshaping Intelligence in 2025

The webinar explores findings from our comprehensive Market Intelligence in 2025 Report, which identifies clear patterns emerging in how organisations gather, process and act on intelligence. What once took weeks now takes minutes, but this efficiency gain prompts important questions about decision-making authority and the changing role of intelligence professionals.

The report covers key trends, including:

• Specialised AI & Industry Content
  Integration of AI with sector-specific content sources, moving beyond general-purpose AI
• Intelligence Integration
  Evolution from siloed research to embedded AI insights across enterprise workflows
• Trust and Validation
  Growing emphasis on traceable, evidenced intelligence through RAG techniques
• Real-Time Signal Detection
  Moving from retrospective analysis to predictive intelligence using billions of data points
• Self-Serve Analysis
  Democratisation of market intelligence through natural language interfaces
• Data Sovereignty
  Rising focus on regional data control due to geopolitical tensions

Critical Intelligence for Decision-Makers

Essential Viewing For

• Intelligence & Insights Leaders
• Strategy Executives
• Research Directors
• Chief Knowledge Officers
• Heads of Market Analysis
• Market Intelligence professionals
• Senior leaders scaling research capabilities
• Teams evaluating enterprise AI solutions