Webinar replay

Originally broadcast: Thursday 1 May 2025. 

Summary

In a world where market volatility and AI capabilities are rapidly transforming business intelligence, staying ahead requires new approaches to competitive analysis. This strategic briefing explores how competitor intelligence is fundamentally changing in 2025 and beyond.

Moving beyond traditional approaches, we examine how slowbalisation and AI advancements are creating entirely new possibilities for identifying signals earlier, translating intelligence into action faster, and empowering teams to win in increasingly complex markets.

95% of decision-makers believe better access to information would improve their choices. Yet as AI-powered competitor intelligence tools become standard practice, organisations face crucial strategic questions about maintaining competitive advantage and building an intelligence culture fit for 2025.

Webinar replay

Complete the form below to watch the complete webinar and discover how leading organisations are transforming their competitive intelligence capabilities into strategic advantages that competitors miss.

Key insights revealed

This webinar covers:

• How slowbalisation is reshaping global trade dynamics and creating new competitive opportunities
• Why AI literacy is crucial for intelligence teams seeking competitive advantage
• Strategic approaches to building business cases that protect intelligence functions

Discussion topics

The webinar explores critical factors reshaping competitive intelligence:

• React Faster: Finding competitor signals that matter from across the internet the moment they appear
• Save Thousands of Hours: Generating trustworthy competitor reports in minutes rather than days
• Win in Your Markets: Empowering sales, product, innovation and strategy teams with competitive insights they need
• The Intelligence Arms Race: Maintaining advantage when competitive intelligence tools converge across industries
• The Future Analyst: How AI will reshape the role of competitive intelligence professionals by 2025

The AI challenge: Understanding hallucinations and building trust

The webinar also explores why consumer AI tools often struggle with accuracy when analysing competitors. While generative AI has transformed knowledge work, many widely available tools aren’t built with the rigorous standards intelligence professionals require.

Enterprise-grade AI solutions differentiate themselves through careful content selection, retrieval-augmented generation, and governance mechanisms that ensure accuracy and reliability. The webinar examines these critical differences and why they matter for serious competitive analysis.

Essential viewing for

• Competitive Intelligence Professionals
• Strategy Leaders
• Business Development Directors
• Product Strategy Teams
• Market Analysis Leaders
• Sales & Marketing Decision-makers

Watch the complete webinar to discover how agile organisations are transforming their competitive intelligence capabilities to thrive in 2025 and beyond.

Complete the form above to access the recording and learn how to build durable, AI-powered intelligence functions that deliver measurable business impact.