Webinar replay

Originally broadcast: Thursday 22 May 2025. 

Event description

See how sales, strategy and intelligence teams are transforming how they research accounts and why it’s helping them win more opportunities, faster.

Buyers expect more from sellers. Not just industry knowledge, but a clear understanding of their organisation and the challenges they face. In uncertain markets, it’s the teams who research smarter, not harder who stand out. This webinar breaks down the common blockers to effective account research and shows how leading organisations are using a structured, scalable approach to gain an edge.

This session is ideal for sales, growth, intelligence and account planning teams working with strategic accounts in large organisations.

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Meet the speaker

Warren Fauvel – Chief Growth Officer, AMYPLFI
Building on a decade of innovation experience working with organisations such as Google, Virgin Media & the NHS, Warren helps AMPLYFI customers translate powerful, but abstract technologies into useful tools.

Key insights revealed

Account research gives you an edge
Why do some teams reach the best opportunities before anyone else? In this clip, Warren explains how stronger insight into key accounts gives sellers a head start.

Spot signals that others miss
Great account research means more than reading company news. You need to spot the weak signals, like leadership statements, market shifts or M&A activity – and act early.

Raise the floor, not just the ceiling
Not everyone in your team is a natural researcher. This clip shows how a few smart changes, like standardised templates and better content inputs, can raise the baseline for everyone.

Essential viewing for

This webinar is specifically designed for teams seeking to maintain growth momentum in challenging economic conditions:

• Strategy Teams: Looking to focus limited resources on genuinely viable sectors and accounts
• Business Development, Sales & Marketing: Needing more substantive, relevant reasons to engage target accounts
• Market & Competitive Intelligence: Wanting to make research directly impact commercial success
• Account Research Teams: Aiming to increase research effectiveness while improving efficiency