CASE STUDY: JOINED-UP INTELLIGENCE FOR FASTER DECISIONS
Speeding up strategic decision-making by unifying competitor, market & customer intelligence
wienerberger UK is a leading international provider of smart building solutions, operating more than 200 production sites across 30 countries. As the world’s largest producer of bricks and a key supplier of wall, roof, facade and infrastructure solutions, wienerberger UK supports architects, developers and contractors in delivering sustainable, high-performance built environments.
”“Structuring competitor, market and customer insight more clearly has helped us respond faster and with more focus. It’s improved how we support strategic planning, prioritise activity and maintain consistency across the business.”
Dan Cheung, Team Lead - Channel Marketing Manager, wienerberger UK
Challenge
wienerberger UK needed structured, timely insight to support a range of strategic and commercial decisions across the business. This included:
- Organising competitor intelligence by region to monitor strategy, product development and partnerships
- Tracking planning policies and regulations in the housing sector to inform commercial strategy
- Improving awareness of the architectural sector to support product positioning and go-to-market plans
- Strengthening customer intelligence to align activity with client priorities
The volume and variety of sources made it difficult to consistently produce insight at the speed and level of detail required.
Solution
wienerberger UK worked with AMPLYFI to improve how competitor, market and customer intelligence was found, structured and used across the business.
Alongside surfacing insight from external content, such as company disclosures, regulatory updates, industry publications and open web sources, the team could also upload their own internal data into the platform. This created a tailored view of the topics most relevant to their strategy.
Using AMPLYFI’s platform, the team can now:
- Organise and analyse competitor activity by region
- Monitor updates on planning policy and regulation in the housing market
- Track trends and developments across the architectural sector
- Build a clearer picture of customer strategies by combining public sources with internal data sets
This has created a more consistent and efficient approach to insight generation, improving the quality of decision support across key commercial areas.
Impact
AMPLYFI has helped wienerberger UK:
- Significantly reduce turnaround times, with insight preparation cut from days to minutes
- Improve prioritisation of strategic topics, enabling teams to focus on high-impact decisions
- Deliver more consistent intelligence across business units, helping reduce duplication and improve clarity
- Strengthen alignment between market insight and commercial action, supporting better-informed go-to-market activity
By embedding AMPLYFI into their intelligence process, wienerberger UK has made insight faster to access, easier to apply and more relevant to the strategic decisions that matter most.
