Competitor intelligence (CI) is crucial for businesses because it allows them to make informed decisions and gain a competitive advantage in the marketplace – by understanding the decisions and actions competitors have taken and reacting to them, or observing the positive and negative effects that they have on both the competitor and your own organisation.

Competitor intelligence supports Sales and marketing teams by helping them position their solutions favourably against rival solutions. It helps Product, Innovation, and engineering teams accelerate decision-making by seeing how rival organisations tackle the needs and challenges in your market. It also helps strategy and leadership teams better understand which markets to enter or exit based on the strength of competitor activity.

AI-powered competitor intelligence is competitor intelligence that uses Artificial Intelligence to reduce the effort required to gather, analyse and curate information on competitors. AMPLYFI is a good example of an AI-powered competitor intelligence platform.

AMPLYFI can help you find large, small or emerging competitors in your sector simply by asking a question like “What large/small/emerging organisations are operating in sector X?” From there you can dive deeper into specific competitors, generate SWOT reports on their activities, or build intelligence feeds that search daily for new content related to their activities.

AMPLYFI provides a comprehensive source of competitor intelligence information including news, company websites, press releases, Linkedin, sector-specific news and 400bn documents from across the web. This helps Competitor Intelligence to cover the information announced by an organisation – through their website, social media or leadership statements, the information about the organisation in the news and the information affecting an organisation from across sectors.

AMPLYFI can perform a vast range of competitor intelligence analyses, answering any intelligence question with comprehensive, sourced answers based on real content, including generating in-depth SWOT and PESTEL reports in minutes.

AMPLYFI provides the ability to build powerful Competitor Intelligence feeds that check 24/7 for new mentions of any competitor, or topic related to competitors. By scanning the web daily, it is possible to build rich feeds of competitor information, with powerful filtering to reduce noise and find signals of change as soon as they become public information.

For smaller competitors AMPLYFIs deep content and low-effort research and intelligence feeds allow anyone conducting competitor intelligence to save hundreds of hours by automating the process of looking for new signals that appear less frequently – and are more likely to be missed.

Conducting competitor intelligence on larger organisations is challenging due to the amount of content and noise created by unrelated activities and news flow. AMPLYFI provides powerful AI filters in all intelligence feeds helping reduce noise to a minimum, without losing the early signals of change.

Emerging competitors are often unknown until they enter your sector. AMPLYFIs powerful and flexible topic monitoring allows teams to set competitor intelligence based on terms that relate to the development of new solutions, innovations or product launches specifically aligned with specific sector terms that you can define.

Competitor Intelligence should be updated as frequently as the competitors change. However, this is a time-consuming and complex task that gets harder as more competitors are identified. AMPLYFI helps to reduce this burden, turning hours of work into just a few clicks.

When analysing a competitor it is important to understand their target markets, proposition, positioning, solution, business model, existing customers, partners and operating model. Using this information you can begin to create a competitor SWOT analysis to understand how your organisation compares to theirs and where you can improve or take advantage. Tools like AMPLYFI can help by bringing huge amounts of content into a single tool, whilst automating the filtering and analysis of this content to save hundreds of hours of effort.