So you think that your Google search will reveal all that has been published on the web about a particular topic, e.g. type in “RPA” and you‘d see every item on RPA, right? Wrong. Standard search engines such as Google access less than 2% of the entire web (called the Surface Web) and hence only returns around 230 results. AMPLYFI, however, with its specialist Deep Web search engine searches for all documents that have been published. For “RPA” it returns over 10,000 items in just a few seconds. Leave its web crawlers running longer and it would find even more content. But, with far more information than you would get using a standard search engine now at your fingertips, how do you make sense of it all?
Welcome to the world of Business Intelligence 4.0 – a new phenomenon that is becoming increasingly important as technology and geo-political risks develop in multiple directions simultaneously.
Business intelligence has traditionally consisted of large teams of internal analysts, experts, consultants, etc. Insight is often skewed by human biases and prejudices, as well as being very slow and expensive. No wonder companies have been trying to develop new tools to solve these problems.
AMPLYFI was founded in 2015 to solve the problem of traditional business intelligence depending on sources that everyone has access to, have limited coverage, are often riddled with inaccuracies and are out of date. This results in an echo chamber with a low chance of identifying unknown emerging topics. AMPLYFI solve this problem by unlocking the entire internet, bringing together structured data from sources such as Companies House with unstructured data. This delivers, as Daniel James, Chief Product Officer at AMPLYFI put it, “Actionable intelligence derived from a single source of truth that directly addresses what customers actually need.”
In financial services, AMPLYFI’s products have been used in a wide range of projects such as:
- Customer Facing: prospecting, identify growth opportunities, relationship management, customer segmentation etc.
- Risk management: credit underwriting; customer on-boarding (KYC/KYB), customer due diligence, holistic portfolio management, AML analysis, etc.
- Strategy and marketing: business threats and opportunities, asset distribution, competitor intelligence, marketing planning and brand perception, etc.
- Future Disruption: peer-to-peer insurance within the access economy.
Originally by Jack Large for CTMfile, read the full article here.