Business intelligence has traditionally consisted of large teams of internal analysts, experts, consultants, etc. Insight is often skewed by human biases and prejudices, as well as being very slow and expensive. No wonder companies have been trying to develop new tools to solve these problems.
AMPLYFI was founded in 2015 to solve the problem of traditional business intelligence depending on sources that everyone has access to, have limited coverage, are often riddled with inaccuracies and are out of date. This results in an echo chamber with a low chance of identifying unknown emerging topics. AMPLYFI solve this problem by unlocking the entire internet, bringing together structured data from sources such as Companies House with unstructured data. This delivers, as Daniel James, Chief Product Officer at AMPLYFI put it, “Actionable intelligence derived from a single source of truth that directly addresses what customers actually need.”
Originally by Jack Large for CTMfile, read the full article here.